How to Connect Your Amazon Seller Central Account
Connecting Amazon Seller Central is required when you create your Zikhara account.
Note: Zikhara currently supports Amazon India and Amazon US. Use the India or US Seller Central account you want linked to Zikhara.
How to connect
- Create your Zikhara account.
- Click Connect Seller Central.
- You are redirected to Amazon Seller Central.
- Log in to the correct seller account.
- Approve the requested permissions.
- Return to Zikhara.
The connection lets Zikhara import your catalogue and send approved listing updates to Amazon.

After connecting
Zikhara starts importing your Amazon listings.
For large catalogues, a full sync can take several hours. Your first ASINs appear as soon as the first batch is available — you do not need to wait for everything.
Having trouble connecting?
Contact Zikhara Support and include:
- Your Zikhara account email
- Your Amazon seller account name
- A screenshot of the error, if available